first
the yarn
T‑shirt yarn saved from landfill, bought from local vendors in Pakistan. Some pieces get Turkish metallic yarn for the shine.
hookedon you.
your bag doesn't exist yet. that's the point. ✦Every bag starts as a ball of t‑shirt yarn and a hook. Ten to fourteen hours later, it's yours. No factory, no copies, no rush. Just slow, intentional fashion, made by hand in Pakistan.
saved
from
landfill
from
landfill
the bags
tap one to pick your colour + add-onschoose lune
choose slow. choose handmade. choose t‑shirt yarn that dodged the landfill. choose ten to fourteen hours of one pair of hands. choose yarn bought from local vendors in pakistan. choose shiny without new plastic. choose a bag nobody else has. choose being asked "wait, where is that from?" choose zero plastic, from the first stitch to the bow on the box. choose rouge. choose emerald. choose chrome. choose mindful, slow fashion. choose lune.
"every stitch is a tiny no to fast fashion."
the by lune manifesto
meet the crew
Luna is a little moon of yarn. Hooksy does the stitching. Neither of them takes breaks.
the lune lineup
- the bags
- Dome clutches, baguettes, bucket totes, minis.
- make it yours
- Your colour, plus a chain, strap or charm.
- client diaries
- Real people, real fits. Tag @shopbylunee.
- join the crew
- Crocheter with a passion? Come make with us.
how it's made
no factory. just me and a hook.
then
the making
One hook, one pair of hands, 10–14 hours. Straps braided, charms clipped, every stitch by hand.
finally
yours
Checked, packed in kraft and paper, tied with t‑shirt yarn and sent to your door.
a day at lune hq
plastic
free
free
how it arrives ✦
zero plastic,
zero plastic,
start to finish.
A kraft box, paper shred, stamped tissue and a thank-you card, tied with t‑shirt yarn instead of ribbon. Every bit of the packaging is recyclable or biodegradable.
handmadewith love, always.
intentionally mademade to order, never mass-made.
mindful, slow fashionbags made to wear and rewear.
sustainably craftedt‑shirt yarn, plastic-free packing.
Every by lune piece is handmade one at a time with care, intention, and sustainability in mind.
No crochet piece can ever truly be replicated. Each one is slightly different, shaped by hand and made in the moment. It is one of the few art forms a machine cannot replicate.
By choosing handmade over fast fashion, you are supporting slower consumption, thoughtful craftsmanship, and a small woman-owned business built with purpose. Your support helps keep creativity, artistry, and sustainable fashion alive, one stitch at a time. You now own a one-of-a-kind piece.
Thank you for being part of this journey. I truly hope your piece makes you feel confident, comfortable, and a little more like yourself.
with love,
by lune
the note in every box ✦
one of one.
one of one.
every time.
This card goes into every order. It's the whole reason by lune exists: slow, intentional pieces from a small woman-owned business, made by hand and never exactly the same twice.
a machine can't do this. that's the point.
the lune movement ✦
slow fashion,
slow fashion,
on purpose.
By Lune is part of a growing movement against mass consumerism. While fast fashion races to make more, faster and cheaper, we do the opposite: every bag is crocheted by hand, one at a time, from t‑shirt yarn saved from landfill.
Each piece takes 10–14 hours, so no two are ever exactly the same. Small-batch yarn from local vendors, plastic-free packaging and a zero-waste mindset mean the only thing we mass-produce is intention.
your colour, your way ✦
dream it up.
dream it up.
we'll make it.
Want a bag in a colour that isn't listed, a different strap, or something totally new? Message us your idea and we'll send a quote and a timeline. Crocheter with a passion? We're looking for people to join the lune crew.
whatsapp +92 330 545 8777 · @shopbylunee
good to know
How do I pay?
By bank transfer. Once you place your order you'll see our bank details. When your transfer is confirmed, we start making your bag.
How long does it take?
Every bag is made from scratch for you, so it's delivered within 14 days of your order being confirmed.
Do you deliver across Pakistan?
Yes, nationwide, for a flat PKR 300.
Can I change the colour?
Almost every bag comes in more than one colour. Custom combos are subject to yarn availability, as we source our t‑shirt yarn in small batches from local vendors. Message us on WhatsApp and we'll share the shades currently in stock.
What's the bag made of?
T‑shirt yarn saved from landfill, bought from local vendors in Pakistan, with Turkish metallic yarn on some pieces. The Donut Bag is a special edition made in wool.
How do I care for my bag?
Spot clean gently with a damp cloth. After each use, keep it in its dust bag and store it away from direct sunlight. Please don't machine wash or iron it, as heat and spinning can stretch the stitches and dull the metallic shine.